Rather than yapping about how great you are, howl about how you can solve problems. Pet owners are looking for solutions to their pet care dilemmas; tell them how you can help! Tell them WHY their pets should be in your care!

Having a nose for news can really boost marketing results. Timely marketing campaigns that incorporate news, current events, or even upcoming holidays can really get tails and tongues waggin'. And, referring back to your pet facility brand gives it even more punch...like "Have a Happy Howloween!" (Get it?)

Is your marketing truly fetching, or does it still look like a ruff draft? Pretend you are the pet owner, and look at your own stuff. Would you take your dog to that place? If not, it’s time to stop chasing your tail and get busy on a new approach!

The holidays present a great opportunity to be a “good dog” and re-connect with your clients that have utilized your services in the past. For your big spenders, have your logo added to boxes of fine chocolates or attractive gift baskets filled with yummy treats to send along. Making them drool over a nice gift is a great way to keep ‘em begging for more!

If you want pet owners to fall for your marketing, then you have to make sure it is worthy. Like a dog waiting alone at the pound, your brand should tug at the heartstrings of the pet owner...It should appeal to raw emotions by reflecting your true, authentic facility mission. Take the time to carefully evaluate your brand image; are you truly head over heels in love with your brand, or does it feel more like puppy love?

The Irish Setter should have hired the same marketing consultant as the Irish Wolfhound. Then, the true purpose of this dog breed would have been obvious at a glance. Is your marketing language literal and specific? Words matter. Remember, the pot of gold waits only at the end of the concise marketer’s rainbow.