@shannonheggem:

Can I Afford a Consultant?

Ever heard that saying about the need to spend money to make money? Well, it couldn't be more true with consultation. Why not optimize your facility to it's full earning potential? Click HERE to learn more about pricing...

Shannon will manage your facility while you take a vacation!

Website Development

Frustrated with your current webmaster?  Want changes made, but can’t seem to get your web person to respond to your requests? Do you have a website?  Think you can’t afford one?

Well, you can’t afford NOT to have one.  And, for the record, a website is MUCH more than just an online billboard…in today’s competitive market, an effective website should be changed and updated on a regular basis.  Most pet facility owners have given up on this concept, due to frustration with their current web person…

Shannon can change all that for you.  She offers web design and development as a service, as well as including it in her consulting packages.  Why?  Because you simply cannot maximize your profits without it.  She simplifies the process.

Interested in just a website, without consultation?  Well, she does that too!  Compelling, current, attractive, well-functioning, search-engine optimized sites!  She does it all. Prices start at just $999 for a basic site with a customized email address!  Contact her today!

Not sure if you are ready for consultation?

Consider this famous quote by Albert Einstein: “Insanity: doing the same thing over and over again and expecting different results.” Are you ready to make some changes and make more money?

Who Can Shannon Help?

* Boarding kennels & resorts
* Dog day care facilities
* Veterinarians
* Pet Stores
* Training facilities
* Grooming salons
* Rescue organizations

Shannon's Current Articles

Marketing Tips from the Bloodhound

Rather than yapping about how great you are, howl about how you can solve problems. Pet owners are looking for solutions to their pet care dilemmas; tell them how you can help! Tell them WHY their pets should be in your care!
Having a nose for news can really boost marketing results. Timely marketing campaigns that incorporate news, current events, or even upcoming holidays can really get tails and tongues waggin'. And, referring back to your pet facility brand gives it even more punch...like "Have a Happy Howloween!" (Get it?)
Is your marketing truly fetching, or does it still look like a ruff draft? Pretend you are the pet owner, and look at your own stuff. Would you take your dog to that place? If not, it’s time to stop chasing your tail and get busy on a new approach!
The holidays present a great opportunity to be a “good dog” and re-connect with your clients that have utilized your services in the past. For your big spenders, have your logo added to boxes of fine chocolates or attractive gift baskets filled with yummy treats to send along. Making them drool over a nice gift is a great way to keep ‘em begging for more!
If you want pet owners to fall for your marketing, then you have to make sure it is worthy. Like a dog waiting alone at the pound, your brand should tug at the heartstrings of the pet owner...It should appeal to raw emotions by reflecting your true, authentic facility mission. Take the time to carefully evaluate your brand image; are you truly head over heels in love with your brand, or does it feel more like puppy love?
The Irish Setter should have hired the same marketing consultant as the Irish Wolfhound. Then, the true purpose of this dog breed would have been obvious at a glance. Is your marketing language literal and specific? Words matter. Remember, the pot of gold waits only at the end of the concise marketer’s rainbow.

Connect with Shannon:

Kennel & Groomer Template Forms for Purchase:

Regardless of facility size, Shannon can help you!

Shannon offers her consultation services to pet facilities of all ranges and sizes, from the mom-and-pop pet store to multi-million dollar boarding resorts. She has the solutions to your problems, so what are you waiting for? Contact Shannon today!