Shannon’s Experience

Shannon Heggem: THE go-to leading pet industry expert for two decades. Her vast & diversified qualifications are what make her so effective. Learn more…

As a pet industry consultant, Shannon’s new, fresh ideas are trendsetting and effective.  She’s learned these techniques from her own experiences, which you can check out below.  If want just the facts, ma’am, then here they are…If you want the long, wordy version, then check out  Shannon’s background story which you’ll find further down!

Shannon and her sidekick Gigi!

* Opened her first grooming “salon” at age nine.
* First Certified Master Grooming in the state of Montana.
* National Certified Master Groomer through NDGAA.
* Certified Kennel Operator through Pet Care Services Association.
* Red Cross Certified in Pet CPR and First-Aid.
* Founder/Director Grooming Boot Camp Training- campuses in Montana and AUSTRALIA.
* Owns a membership-only luxury pet resort in Montana.
* Delivered her first puppy by herself at age five while her mom was busy on the phone…
* Survived nearly-fatal Rottweiler attack in her kennel in 1998.
* Travels internationally as a motivational speaker to talk about attack and how she overcame the adversity.
* Speaks at pet care conferences all over the globe as well.
* Nicknamed the Bloodhound because of her tenacity, loyalty, and perseverance.
* Provides freelance articles for many pet industry trade magazines.
* Her customized motor coach or ”office on wheels” which makes it possible for her to relocate to consulting sites.
* Is married to her best friend/partner/man-of-her-dreams.
* Loves dogs and loves people:  which is why she is pet industry consultant!

THE BEGINNING

Shannon's love of dogs started early!

Most little girls in fourth grade play with dolls or worry about boy germs. But not Shannon Heggem. She was too busy operating a dog grooming business that she had started on her own in her parents’ backyard.

Even at age nine Shannon recognized the power of marketing when she ordered a rubber address stamp and “stamped” out her first business cards. But this was just the beginning for this born entrepreneur.

Shannon has always been a business visionary. After college Shannon returned to her rural Montana hometown where she opened a hugely successful luxury pet resort and spa. Recognizing the growth potential for high-end pet services, Shannon then established a consulting practice to help other pet care providers design and market this brand-new niche concept around the nation.

A TURNING POINT

In 1998,  Shannon didn’t allow a nearly–fatal Rottweiler attack to slow down her momentum. Determined to overcome the misfortune, Shannon used her extensive recuperation time to brainstorm her next bu

Shannon sharing her expertise at the Pet Industry Association of Australia Conference!

siness move. She focused her efforts on expanding her consulting services by developing the first pet career vocational school in Montana.

Again relying on her business instincts, Shannon’s promoted her school through an effective website

and speaking appearances. The school was an immediate success; it attracted students from all over the world.  And Shannon was soon hailed as the marketing guru in the service business industry.

Shannon helps pet care professionals “sniff out” their unique qualities and challenges them to develop strong, prosperous markets. This trendsetter works with professionals to create clear brand images to increase profits.

Compelling others to embrace their uniqueness is what makes Shannon’s strategies and ideas so successful. She loves sharing her enthusiasm as a professional speaker at women’s events, pet expos, marketing events, and personal development events. She is a proud member of the prestigious National Speakers Association, and has shared her business expertise and spirit of survivor-ship with audiences all over the world.

Still leading the pack, Shannon has developed an incredible online and hands-on grooming training program Grooming Boot Camp!  Check it out HERE!